How it works
ESSENTIAL
The idea for this business came from a step I took early in my career that opened the door to my passion for manufacturing. Looking back, the choice seems obvious now—but what was it? A simple handwritten thank-you letter after an interview set me apart just enough to land the position.
EVOLVING
I continued incorporating handwritten thank-you letters to express my gratitude while experimenting with offering memorable tokens. In one sales role, I landed a major client simply by staying top of mind. I gifted my potential customer a small succulent, which became a lasting point of reference. When I asked, 'Why me?' they smiled, gestured toward the succulent on their desk, and said I was the first person they thought of.
EFFECTIVE
Why not manufacture a thank-you gift that serves as a point of reference? Standing out is easy when you take the time to say thank you. But in our distraction-filled world, standing out isn’t enough—people need a tangible reminder. By providing a thoughtfully designed product, strategically placed in a high-traffic area, you can increase referrals by staying top of mind. Don’t miss the chance to build lasting connections with your clients.
